Daniel Johnson Founding Partner & Managing Director · We Scale Startups

About your mentor

I am a founder and growth, marketing and go-to-market leader with 10+ years of experience across B2B SaaS, AI, fintech, HealthTech, consumer apps and ecommerce. I help founders and leadership teams improve positioning, acquisition, retention, product marketing and commercial systems through hands-on, evidence-led growth strategy.

Sessions

• B2B SaaS Go-to-Market Plan Go-to-Market Strategy

  60 min

  Build a practical go-to-market plan for your B2B SaaS product. Clarify ICP, positioning, channels, launch priorities, and early sales motions. Leave with focused next steps backed by real growth experience.

• Founder-Led Sales Sales Strategy

  30 min

  Strengthen your founder-led sales motion and turn conversations into qualified opportunities. Refine your pitch, discovery process, objections, and follow-up system. Ideal for early-stage founders seeking repeatable commercial traction.

• Customer Acquisition Strategy Growth Strategy

  60 min

  Diagnose why acquisition is underperforming and create a sharper growth roadmap. Review channels, funnel conversion, paid campaigns, and measurement. Get evidence-led priorities to acquire customers more efficiently.

• Coffee Chat / Ask Me Anything Ice Breaker

  30 min

  Let’s connect over coffee and break the ice. Ask me anything about my career, industry, or lessons learned. Come curious, and we’ll make the conversation useful and relaxed.

Expertise

• Go-to-Market Strategy
• Growth Strategy
• Product Marketing
• B2B SaaS
• Demand Generation
• Paid Acquisition
• SEO
• Conversion Rate Optimisation
• Lifecycle Marketing
• Customer Acquisition
• Positioning
• Market Research

Professional journey

• we scale startups (current)
• xe
• ladder.io
• greenscreen
• psycapps / equoo
• nava / kompas
• shoprocket
• swig flasks
• exaget
• image to painting

Explore related mentors

• Resume Review Mentors
• Engineering Leadership Mentors